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Life Insurance & Income Protection For Business Owners

“A strong business is built on preparation, not luck. Protect what you’ve worked hard to create “.

Protect Your Business. Reward Your Team. Secure Your Future.
Life insurance isn’t just personal protection—it’s a powerful tool for your business. Attract and retain top talent by offering coverage that safeguards their families, while also protecting your company, partners, key employees, and loved ones from the unexpected. Smart coverage today ensures stability and peace of mind for tomorrow. That’s smart business.

Key Person Life Insurance

Critical Talent Coverage

Key person insurance protects your business if a vital employee passes away and may also provide coverage if they become disabled or face a serious illness. Proceeds can cover expenses, lost revenue, or debt—helping your business stay strong or transition smoothly. .

Buy-Sell Life Insurance

Ownership Potection

Business partnerships are agreements in writing—but life insurance makes them financially secure. A buy-sell life insurance policy ensures that if an owner passes away, the business or remaining owners can buy out their share smoothly. Other events, such as disability or retirement, can also trigger a buy-sell, with funding arranged to keep ownership stable and operations uninterrupted. Death → Life Insurance, Disability/Retirement → Funding solutions. Keep your business in trusted hands. 

Business Owned Life Insurance

Tax Advantages, Premium Financing

When the company owns the policy, premiums may be treated as a business expense, and the cash value can be used to strengthen the business—covering overhead, paying debts, or funding retirement programs. Protection with potential tax advantages. 

Features & Benefits

Additional Protection for Key Executives

Executives often need more coverage than standard group benefits provide. Offering additional life insurance ensures their families are protected while positioning your company as an employer of choice. Protect your people. Protect your success.


Access to Cash Value

Permanent life insurance builds cash value that business owners can borrow against to cover overhead, supplement cash flow, or help weather uncertain economic times. Flexibility when your business needs it most.


Executive Bonus Plans

Help key employees purchase additional life insurance with company-paid bonuses. The business may deduct the cost, while employees gain valuable protection and cash value that can supplement retirement. Reward your executives. Reward your business.


Succession Planning

Life insurance is often the backbone of a buy-sell agreement. Death benefits can fund the purchase of a deceased partner’s share, reducing conflicts and keeping the business running smoothly. Cash value can also help successors fund their eventual purchase. Plan today. Protect your legacy.


Estate Equalization

Family-owned businesses often face challenges in dividing assets fairly. Life insurance can provide a death benefit to non-active family members, balancing inheritances and reducing conflict. Protect your family. Protect your business.


Key Employee Retention

Use life insurance to fund deferred compensation or supplemental retirement benefits for key employees. If they retire, cash value can provide income; if they pass away, proceeds benefit the business and their family. Keep your top talent motivated and secure.


Key Person Insurance

The loss of a critical employee can impact revenue and operations. Key person insurance provides death benefits that cover lost revenue and replacement costs, helping your business stay strong during unexpected transitions. Protect your business against the unexpected.

Executive Bonus

Split Dollar Plan

Reward your top performers with benefits that go beyond salary. With an executive bonus plan, the company provides a bonus to pay life insurance premiums (often tax-deductible for the business). The employee owns the policy and can use its cash value for retirement, while the death benefit protects their family. Attract, reward, and retain talent like a pro.   

Insurance for Business Loans

Life Insurance for Loans You Take

Business Loan Protection: Safeguard Your Investment. Taking a business loan? Lenders often require life insurance to protect their investment—and your company. This coverage ensures that if an owner or key person passes away, the debt can be paid without putting the business at risk. It also helps maintain operations and provides peace of mind for your partners and employees. Protect your business. Protect your future, now. Income protection policies can be added if disabled or ill.

Group Life Insurance

Retention & Recruitment Tool

Protect your entire team with a simple, cost-effective solution. Group life insurance is a valued employee benefit that boosts loyalty and morale while safeguarding families. Strong coverage for the people who make your business thrive. 

Free Educational Tool

If You Couldn’t Work Tomorrow…
Would Your Income Be Covered?

Most people don’t find out what they’re actually covered for until it’s too late. See your estimated numbers — including what group LTD might actually pay — in under 2 minutes.

Greg O’Rourke — Licensed Disability Insurance Specialist at GoInsureYou.com
Greg O’Rourke DI Specialist · Top Rated Carriers
Already have group LTD through work? After taxes, benefit caps, the 24‑month definition cliff, and zero bonus coverage — most employees are shocked by how little they’d actually receive.

Takes about 2 minutes  •  No contact info required

Top rated carriers Impaired risk specialist No call centers No advisor fees

Which situation applies to you?

Select your coverage status and we'll walk you through your real numbers.

I have coverage
My employer provides group LTD
See what your plan really covers — including the hidden gaps and limits
No coverage
I have no disability coverage
See how much income is exposed and what it would cost to protect it
Group LTD path

Tell us about your situation

We'll calculate your real take-home benefit — including benefit caps, the tax hit, and your elimination period.

Group LTD path

Two things your group plan won't tell you

Before the numbers — here's why group LTD almost always delivers less than advertised.

1 — Your benefits are fully taxable

When your employer pays the LTD premiums, the IRS treats every benefit dollar as ordinary taxable income — taxed exactly like your paycheck. Your stated benefit is not what lands in your bank account.

60%
stated benefit
15%
income tax
45%
take-home
Stated group benefit (gross)
Minus income tax (~25% est.)
Actual monthly take-home
If you paid your own individual DI premiums, benefits would be 100% tax-free. That single difference is often worth hundreds of dollars per month.
2 — The 24-month definition cliff

Most group plans define disability as "unable to do your own occupation" for only the first 24 months. After that, the definition shifts to "any occupation." If you can perform any job at all — even at a fraction of your former salary — benefits can stop.

Months 1–24Own occupation
Month 25 onwardAny occupation — benefits may stop
Individual DI with a true own-occupation definition protects you as long as you cannot perform the duties of your specific job — for the full benefit period, not just 24 months.
Group LTD path

Your real income gap

What you think you'd receive vs. what actually hits your bank account.

What you think
$0
/mo gross
What you'd get
$0
after tax, take-home
Monthly income comparison
Monthly income shortfall
Additional LTD limitations
Monthly benefit capMost plans cap benefit regardless of salary
Elimination periodNo benefit until waiting period ends
Own-occ definitionSwitches to any-occ at 24 months
24 months only
Mental health / substance abuseCommonly limited regardless of diagnosis
Often capped at 24 months
Pre-existing conditionsDiagnosed before enrollment
Excluded 12–24 months
Portable if you leaveCoverage travels with you
No — ends with job
Group LTD path

The true cost over time

A monthly shortfall feels manageable. Watch what it compounds to.

Group LTD path

Coverage quality — group LTD vs. individual DI

The amount your plan pays is only half the story. What it won't pay matters just as much.

Feature
Group LTD
Individual DI
Benefits taxable?
Employer-paid = taxable income
Taxable income
Tax-free
Own-occupation definition
Can't do YOUR specific job
24 months only
Full benefit period
Monthly benefit cap
Most plans cap regardless of salary
$5k–$10k/mo
Based on income
Mental health / substance abuse
24-month limit
Full term
COLA rider
Benefit keeps pace with inflation
Rarely
Available
Residual / partial disability
Partial benefit if working part-time
Rarely
Available
Portable if you leave the job
No
Yes
Non-cancelable by employer
No
Yes
The portability trap
Leave jobCoverage endsHealth condition developsUninsurable individually

A condition that develops while on a group plan can make you uninsurable individually the moment that job ends — even if you've never filed a claim.

Group LTD path

The savings reality check

Your group plan leaves a gap. How long would savings bridge that shortfall?

months until savings run out
Now34.6 months — avg disability
Group LTD path

Your coverage gap summary

Total monthly income
Group LTD take-home (after tax)
Monthly shortfall
Savings runway (after elim. period)
Estimated total loss to age 65
Estimated supplemental IDI
Monthly cost to close the gap
Additional monthly benefit (tax-free)
Benefits taxableNo — tax-free
Portable, non-cancelableYes
Your group plan has real gaps. Let's close them.
Greg O'Rourke has access to 90+ carriers and specializes in supplementing group LTD — filling the tax gap, the benefit cap, the 24-month cliff, and protecting your variable income. No call centers. No advisor fees.
No coverage path

Tell us about yourself

We'll show you exactly how much income is exposed — and what the numbers look like over time.

No coverage path

Your disability risk

Most people believe disability won't happen to them. The numbers say otherwise.

1 in 4 working Americans will experience a disability lasting 90 or more days

29%
Musculoskeletal
15%
Cancer
9%
Mental health
9%
Cardiovascular
Health insurance covers your treatment — but it does not replace your lost income. With no disability coverage, your entire income is exposed from day one.
No coverage path

Your income at risk

What your monthly income looks like if you become disabled today — with nothing in place.

Monthly income fully exposed
Social Security Disability Insurance pays an average of $1,537/month — after a 5-month waiting period. Most applicants are denied on the first application and must appeal.
No coverage path

The true cost over time

A monthly income loss feels abstract. Watch what it adds up to over the years.

No coverage path

The savings reality check

With no coverage, you'd be covering all expenses from savings. How long does that last?

months until savings run out
Now34.6 months — avg disability
No coverage path

Your income protection summary

Monthly income
Monthly expenses
Income exposed (no coverage)
Savings runway
Estimated total loss to age 65
What individual DI would cost
Estimated monthly premium
Monthly benefit (60–70% of income)
Benefits taxableNo — tax-free
Covers bonuses and commissionsYes
Portable, non-cancelableYes
Your income deserves protection.
Greg O'Rourke has access to 90+ carriers and specializes in finding the right DI coverage for clients who've never had it. No call centers. No advisor fees.
For educational purposes only. All estimates are based on your inputs and general industry averages. Individual results vary based on your specific plan documents, health, age, occupation, and carrier underwriting. This tool does not constitute financial, legal, tax, or insurance advice and is not a guarantee of coverage, benefits, or premiums. Always review your actual plan documents and consult a licensed insurance professional before making coverage decisions. Premium estimates shown are illustrative ranges only and are not a quote.  |  Greg O'Rourke, FL License #G166831  |  NPN #21340769  |  O'Rourke Life & Retirement dba GoInsureYou.com

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